The notable impact of new generations in the 2024 US Elections

In the past year, much attention has been on Generation Z. This group includes over 40 million young people born between 1995 and 2006. It includes eight million newly eligible voters. This group likely cares about issues that affect their lives—jobs, housing, and inflation.

They also care about reproductive rights, gun violence, and climate change. Researchers believe these topics will shape the future of American politics as these reflect the priorities and concerns of this voting group.

While young voters are far from a unified group, political disagreements among them are common. Youth voter registration has risen sharply and many Gen Z voters oppose policies that restrict freedoms, deny climate change, or ease access to assault weapons. Any political agenda seen as taking a step back on these issues will likely lose the support of this generation.

Current demographics of youth voters

Young voters are often seen as a single group. But, they are diverse. Their identities and experiences shape their political views. Of the 40 million Gen Z voters eligible in 2024, 45% are people of colour. This includes 8.8 million Latin Americans and 5.7 million African American youth, along with smaller groups of Asian Americans and multiracial youth.

Young voters of colour, especially newly eligible ones, vote at lower rates. This was seen in 2020 and 2022. In 2022, only 18% of new voters aged 18-19 cast ballots. Meanwhile, among those aged 20-29, 24% voted. The focus must be on overcoming barriers to engage young people, across racial and geographic lines, in the democratic process.

Social influences surrounding the youth

The political views and priorities of Gen Z are heavily influenced by where they obtain their information. As Gen Z continues to grow into adulthood, their sources may evolve, one of those being initial us presidential election betting results. Learn more about these by reading below:

Social media platforms

Social media has quickly become a significant source of political news for Americans. From 2005 to 2019, social media profiles grew by 67%. 79% of people use Facebook, YouTube, Twitter, and Instagram for political news.

As social media grows, it offers both chances and risks for outreach. It spreads political info quickly to large audiences, including Gen Z. It’s vital to know how different platforms are used for political communication. This knowledge is key to crafting strategies that engage diverse audiences with accurate, balanced content.

Inclusive campaigns

Campaign strategists are aware that to connect with voters, especially Gen Z, they need to be active on the platforms where young people spend their time. This generation heavily uses social media to be involved with political issues. By understanding their priorities, candidates can easily craft messages that resonate with them.

By actively engaging Gen Z on these platforms, projects can influence their views on voting. These campaigns, even those placed on political betting website, can be significant as they make their decision moving forward. When younger voters see their concerns addressed, they feel empowered and more likely to participate in elections, fostering a sense of community and activism around the issues that matter to them.

Musicians and celebrities

Research from Harvard University’s Ash Center highlights the significant impact of celebrity voices on civic engagement and polling outcomes. The study found that celebrities are uniquely positioned to motivate everyday Americans, as evidenced by increased rates of online voter registration and volunteerism for poll workers when promoted by famous figures.

This suggests that leveraging celebrity influence can effectively drive participation in democratic processes. This can also influence a spike among audiences to betting sites US election, as it is never impossible for music and artists to reach various avenues.